TRACK RECORD
TRACK RECORD
The work is the proof.
The work is the proof.
A few examples of what execution looks like in practice.
A few examples of what execution looks like in practice.
CASE 01 — BUILDING A NEW B2B MARKET
CASE 01 — BUILDING A NEW B2B MARKET
INNOVEGA · AQUACULTURE
INNOVEGA · AQUACULTURE
From a new market entry → ~150 customers & ~150 product trials.
From a new market entry
→ ~150 customers & ~150 product trials.
THE CHALLENGE
THE CHALLENGE
A new aquaculture product entering Vietnam with little existing market infrastructure.
A new aquaculture product entering Vietnam with little existing market infrastructure.
WHAT I DID
WHAT I DID
Mapped the market, reached decision-makers, developed customer trials, and coordinated the regulatory, logistics and local execution needed to move the business forward.
Mapped the market, reached decision-makers, developed customer trials, and coordinated the regulatory, logistics and local execution needed to move the business forward.
THE RESULT
THE RESULT
~90% target-market coverage · ~150 customers · ~150 product trials
→ Relationships with ~2/3 of the industry’s top 30 companies
~90% target-market coverage ·
~150 customers · ~150 product trials
→ Relationships with ~2/3 of the industry's top 30 companies
CASE 02 — RUNNING MULTI-COMPANY OPERATIONS
CASE 02 — RUNNING MULTI-COMPANY OPERATIONS
CONTRAU VENTURES · CONTRAU ECO
CONTRAU VENTURES · CONTRAU ECO
7 entities. Two countries. One operational backbone.
7 entities. Two countries.
One operational backbone.
THE CHALLENGE
THE CHALLENGE
Multiple Vietnam and Singapore entities operating alongside new agriculture and aquaculture investments.
Multiple Vietnam and Singapore entities operating alongside new agriculture and aquaculture investments.
WHAT I DID
WHAT I DID
Coordinated finance, compliance, banking, HR and day-to-day operations while supporting the setup of new businesses and projects.
Coordinated finance, compliance, banking, HR and day-to-day operations while supporting the setup of new businesses and projects.
THE RESULT
THE RESULT
Supported operations across 5 Vietnam FDI companies + 2 Singapore entities, including
cross-border processes and a semi-automated financial reporting system.
Supported operations across
5 Vietnam FDI companies + 2 Singapore entities,
including cross-border processes and a semi-automated financial reporting system.
Supported operations across 5 Vietnam FDI companies + 2 Singapore entities, including cross-border processes and a semi-automated financial reporting system.
CASE 03 — BUILDING A BUSINESS FROM ZERO
CASE 03 — BUILDING A BUSINESS FROM ZERO
TSF ASIA · FURNISHING FIT-OUT
TSF ASIA · FURNISHING FIT-OUT
A 3-person team → 30B+ VND revenue in the first operating year.
A 3-person team → 30B+ VND revenue in
the first operating year.
THE CHALLENGE
THE CHALLENGE
A newly established fit-out business operating with an extremely lean management team.
A newly established fit-out business operating with an extremely lean management team.
WHAT I DID
WHAT I DID
Worked across project coordination, procurement, suppliers, contracts, finance and operations — from client requirements through execution and handover.
Worked across project coordination, procurement, suppliers, contracts, finance and operations — from client requirements through execution and handover.
THE RESULT
THE RESULT
Contributed within a 3-person team generating 30B+ VND (~US$1.2M) revenue in its first operating year.
Contributed within a 3-person team generating 30B+ VND (~US$1.2M) revenue in its first operating year.
THE COMMON THREAD
THE COMMON THREAD
Different problems. The same way of working.
New market. New business. Complex operations.
Different problems.
The same way of working.
New market. New business. Complex operations.
Different problems. The same way of working.
New market. New business. Complex operations.
Understand what needs to happen.
⤷ Find the route.
⤷ Get the right people moving.
⤷ Follow through.
The context changes, but the work often comes down to the same thing:
Understand what needs to happen. Find the route. Get the right people moving. Follow through.
The context changes, but the work often comes down to the same thing:
Understand what needs to happen. Find the route.
Get the right people moving. Follow through.
Understand what needs to happen.
⤷ Find the route.
⤷ Get the right people moving.
⤷ Follow through.
The context changes, but the work often comes down to the same thing:
Your situation doesn't need to look exactly like one of these cases.
Your situation doesn't need to look exactly
like one of these cases.
Your situation doesn't need to look exactly like one of these cases.
Tell Me What You're Working On →
Tell Me What You're Working On →
Tell Me What You're Working On →

Commercial intelligence,
business development and execution for businesses building opportunities around Vietnam.
SERVICES
Market Intelligence
Business Development
Market Entry & Expansion
Cross-Border Business Development
Execution & Operations
Sourcing & Local Connections
Special Projects & Problem Solving
GET IN TOUCH
Talk About Your Situation →

Commercial intelligence, business development, and execution for businesses building opportunities around Vietnam.
SERVICES
Market Intelligence
Business Development
Market Entry & Expansion
Cross-Border Business Development
Execution & Operations
Sourcing & Local Connections
Special Projects & Problem Solving
GET IN TOUCH
Talk About Your Situation →
